"Small Business Saturday" is an initiative launched by American Express in 2010 in order to celebrate and encourage small business spending, with special deals located at small businesses around town, according to Suffolk County Executive Steve Bellone's office.
http://riverhead.patch.com/groups/business-news/p/small-business-saturday-chamber-encourages-consumers-to-shop-local
http://riverhead.patch.com/groups/business-news/p/small-business-saturday-chamber-encourages-consumers-to-shop-local
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